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Georgia (is open with broad curves and higher “x” heights, giving it a softer, more feminine feeling. But their differences in stroke width and internal spacing make very different impressions on the viewer. Times Roman, Georgia, and Rockwell are all serif typefaces. These contrasts can make the text appear airy and light, thin and dim, or heavy and dark. You'll also find that, even among similar typefaces, there are great contrasts – created by stroke widths and proportions. You might use it on the cover of a historical novel.Īnd CAC Champagne (a simple, clean script, would work beautifully in a wedding brochure. You might use it for a café menu.īradley Gratis (resembles Old English type. And that rhythm conveys a feeling to the viewer that might be forceful, energetic, elegant, youthful, formal, casual, restrained, inhibited, or obstructed.įor example, Apple Butter (see a sample at is a serif typeface with strokes that lean slightly to the left and curved serifs that give it a “down home” feel. When you put them all together, you get a stroke rhythm that can be smooth, flowing, intense, swinging, rigid, controlled, or monotonous.
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The direction of the basic strokes and connections between them create round, soft, flourished, tight, pointed, hard, or stiff impressions. The width of a letter's basic stroke and its relation to interior spaces and letter height create narrow or wide, thick or thin letters. Just as important, consider the psychological effect it will have on your viewer. So when you choose a typeface, consider the effect it may have upon your design and upon other typefaces that will be combined with it. It does this at both the conscious and subconscious level. Part of the function of a typeface is to make an emotional impression on the viewer. Here's a quick tutorial to help make it easier. But who has that kind of time?įortunately, with a little planning, you can pick the right one in a matter of minutes. With more than 5,000 typefaces available today, you could spend weeks trying to come up with the perfect one for your project. And that could lead to a steady stream of passive income, sometimes earning as much as extra $400, $1,000, or $3,500 a month.
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